Ritz Carlton and Hearst Magazines Are Partnering
A campaign from the Ritz Carlton and Hearst Magazines Digital Media will choose five directors to film short videos imagining a stay at a Ritz Carlton hotel. "The Stay" kicked off today, with a call...
View ArticleDrag Queens Wear Ikea Umbrellas, Lamps and Laundry Bags in Pride Campaign
Every once in awhile you stumble across an ad so outlandish you wonder if it's actually a fever dream. Ikea Canada's recent Pride spot, which features drag queens strutting down the runway in...
View Article#MeToo Founder Tarana Burke Explains How the Simple Phrase Gave Voice to So Many
CANNES, France--The #MeToo movement has rallied women worldwide, including women in the advertising industry. In a panel moderated by chief creative officer Karin Onsager-Birch of FCB West, Tarana...
View ArticleWhy Forcing a ‘Global’ Idea Down Consumers’ Throats Never Works
CANNES, France--As the celebration of global creativity winds down at this year's Cannes Lions, lauded work is seeing bright exposure and a deserved spotlight. However, when digging a little deeper,...
View ArticleMartin Sorrell Denies All Misconduct Allegations in Contentious Cannes...
CANNES, France--NDAs aside, Martin Sorrell wants to state, for the record, that none of the allegations raised against him in recent months are true. The former WPP CEO made this point in several...
View ArticleP&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two...
View ArticleMessenger Kids Gets a Pledge, Kindness Stickers and an Appreciation Mission
Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced...
View ArticleNew Online Privacy Legislation in California Could Head Off Proposed November...
A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today,...
View ArticleIn 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept...
CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning...
View ArticleMadonna Badger References More Than 15 Women’s Movements in a Stirring Appeal...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
View ArticleYouTube Unveiled New Monetization Options for Creators at VidCon
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned...
View ArticleTwitter Acquired Security Technology Outfit Smyte
Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology...
View ArticleHow to Be Consistently Creative, According to Burger King’s Global CMO
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before...
View ArticlePublicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus...
View ArticleWhat the Colonel Wished He’d Brought With Him to Cannes
CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd...
View ArticleCarlsberg Used Molecular Gastronomy to Invent Beer Caviar, Then Took It to...
Beer and caviar might not be the first culinary combo you think of when packing refreshments for the World Cup, but Carlsberg decided it was a matchup worthy of a global stage. Using molecular...
View ArticleHow Instagram’s IGTV Threatens Musical.ly
Almost immediately after Instagram launched its IGTV long-form video format last week, 17-year-old Ariel Martin was already posting her first uploads, which consisted of her getting ready for prom...
View ArticlePublicis Groupe Appoints First Chairman of the Middle East
Publicis Groupe announced today that it appointed its first chairman of the Middle East region--Raja Trad. Trad, who was named CEO of Publicis Communications MEA in 2016, will now oversee all of the...
View ArticleThe Pros and Cons of Picking an Influencer to Represent Your Brand
Digital media has birthed the era of the direct-to-consumer celebrity. In the same way that disruptor brands like Casper, Away and Glossier have subverted the traditional retail model to go...
View ArticleInstagram: Here’s How to Hide a Video on IGTV
Instagram recently launched IGTV, its home for longer-form videos. When browsing the IGTV tab in the Instagram application (or when using the standalone IGTV app), you may come across videos you're not...
View Article