As Google Turns 20, What Does Its Future Offer Advertisers?
Google turned 20 years old this month, and the first Google Doodle appeared on this day in 1998. Since its early days as a project at Stanford University--named Backrub--to rank webpages based on their...
View ArticleWatch Real Moms Celebrate ‘Unplugging’ in This Cheeky Breast Pump Video
Breast pumping is often a cumbersome task for women, particularly since many pumps on the market are contraptions complete with tubes and cords that require elaborate (not to mention time-consuming)...
View ArticleDespite the Exodus of Teenage Users, Facebook Remains the Optimal Platform...
Is Facebook losing its luster? eMarketer seems to think so--at least when considering the platform's projected decline in the growth of its teenage user base. With Snapchat's number of adolescent users...
View ArticleHow Fox Is Trying to Get Last Man Standing’s ABC Audience to the Show’s New Home
One day after Murphy Brown returned to TV for the first time in two decades, fall's other high-profile revival is about to premiere: Last Man Standing, which Fox picked up in May, one year after the...
View ArticleKevin Hart Wasn’t Going to Let an Eviction Notice Get in the Way of a Career...
Kevin Hart could have had a free ride at the University of Pennsylvania--his mother was a professor there--but Hart was determined to make it in comedy, a career he began at age 18. His drive has led...
View ArticleThis Comically Savage Election PSA Will Scare Every Millennial Into Voting in...
As the perplexing storm that is American politics rages on, countless groups are working to encourage voter turnout ahead of this year's midterm elections. One of these groups is Acronym, an...
View ArticleWhatsApp: Here’s How to Forward a Status Post to a Chat
Did you know that WhatsApp allows you to forward your Status posts directly to your contacts within a chat? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp...
View ArticleHow Hackathons Can Help Brands Appeal to Consumers’ Lizard Brain Need for a...
Until recently, brand strategy centered on appealing to the lizard brain in us all, influencing our behavior to drive sales with well-known levers of manipulation: vanity, fear, pride, greed, the...
View ArticleHow ‘Swarming’ Can Boost Writers’ Creativity and Prevent Burn Out
When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single...
View ArticleNearly 50 Million Facebook Accounts Affected by Massive Security Breach
A security breach at Facebook has affected nearly 50 million of the social media platform's users, Facebook said Friday. Facebook discovered the breach on Tuesday, informed law enforcement on Thursday...
View ArticleFacebook Messenger Bots Will Soon Have Multiple Personas
Facebook Messenger bots will soon begin expressing themselves through multiple personalities, but it's not schizophrenia--just one of the updates to Messenger Platform that were announced Friday....
View ArticleApple’s Latest Ad Is Larger Than Life—Just Like the New iPhone
Life is colorful and--based on photo sharing online--big. Big moments, big vacations, big colors. Life is just big. That's the premise of a new ad for Apple that's launching today, touting the brand's...
View ArticleHow Shifting Media Buy Away From Google and Facebook Can Lead to More...
Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to...
View ArticleGoogle Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny
Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is...
View ArticleThursday Night Football Is the Only Thing That Matters in High-Octane...
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an...
View ArticleESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003...
View ArticleHershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...
View ArticleSNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...
View ArticleThe ‘Decentralized Web’ Gets a Shot in the Arm From Tim Berners-Lee’s New...
The gauntlet has been thrown. The same day Facebook announced its latest breach, computer scientist Tim Berners-Lee, who is best known as the inventor of the World Wide Web, announced his latest...
View ArticleHow a Shot of Technology Helps Bring These Bacardi Brands Closer to Their...
For Bacardi brands Patr?n and Grey Goose, innovation is a delicate balancing act. Leveraging technology for technology's sake will do little to enhance the customer journey, explained Lee Applbaum, CMO...
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